The E-Myth - Beware.

Small business guru and author of "The E-Myth" Michael E. Gerber has written extensively on how to run a successful business.  He describes his e-myth as two-fold: on the one hand, he discourages thinking people who start small businesses are entrepreneurs, and on the other hand, he warns small business owners not to think they can run a business simply because they know the technical work of the business.  Small business owners need more than just technical understanding to be successful, and for pool builders this combination of technical and entrepreneurial prowess is hard to come by.

THE E-MYTH: 1) the myth that people who start small businesses are entrepreneurs 2) the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.
— Michael E. Gerber, The E-Myth

Build a Systems Dependent Business.

So what's the solution?  If technical work is your strong suit, then Poologics acts as administrator for you in many respects.  By automating your billing, scheduling, budget tracking, and so much more, you have more time to focus on what you do best.  "After all, that's the purpose of a system--to free you to do the things you want to do," as Gerber writes.  And if your strengths lie on the administrative side of the business, Poologics not only makes your job easier but also continues to generate new ways of improving, enhancing, and growing your business.

After all, that’s the purpose of a system — to free you to do the things you want to do.
— Michael E. Gerber, The E-Myth

Let Poologics be Your Entrepreneur.

What we're talking about here is built-in innovation, and Gerber makes a distinction between creativity and innovation: "The difference between creativity and Innovation is the difference between thinking about getting things done in the world and getting things done...Innovation does new things." And Poologics does new things.  With Poologics as an integral part of your business system, all facets of your business will organically develop without you having to do the extra legwork it requires.

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